Solid TV jingles are hard to come by, so imagine my surprise when I found myself humming along to the tune in DirecTV’s latest commercial. When I finally looked up from my phone, I was even more floored to find that the star of the ad was none other than Jon Bon Jovi.
Immediately the following thoughts rushed to mind: Is that really him? How much did he get paid to do this? Man, he must need the money. He looks good for his age. I still don’t like “It’s My Life”. Why doesn’t Time Warner Cable have memorable songs like this one in their commercials? I have a deep disdain for Time Warner.
But I digress …
It does seem as though Bon Jovi’s career may be in need of some CPR at the moment. One week he’s collecting a paycheck from DirecTV, the next he’s fronting a wedding band. According to the Associated Press (via Stereogum), the New Jersey rocker recently attended a ceremony, only to be corralled into performing his 1986 hit “Livin’ on a Prayer”. In his defense, Bon Jovi initially declined the invitation and only obliged after some serious peer pressure. But still, the above video is somewhat depressing to watch.
And in case you’ve been living under a rock, here’s that DirecTV ad: