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Radio is still No. 1 source for music discovery, study shows

on March 28, 2014, 12:19pm

Even with Spotify, Pandora, iTunes Radio, Beats Music, and other online streaming services popping up left and right, it seems Americans are creatures of habit when it comes to seeking out new music. According to a new study, most turn to the tried and true AM/FM radio.

As Mashable points out, data collected by Edison Research and Triton Digital reveals that 35% of Americans aged 12+ use the radio to stay up-to-date on new music. Meanwhile, 21% rely on “word of mouth” from fellow friends and family (you’re welcome, Mom). YouTube is the third most cited source, drawing in 10% of all those surveyed.

Below, see the full infographic.


Bonus: Another statistic which I found particularly astonishing — and maybe this is me showing my age — but most Americans in the age bracket 12-24 use YouTube for their music discovery purposes. This blows my mind, but also explains why I cannot for the life of me get my 20-year-old sister to sign up for Spotify. As this demographic ages, it will be interesting to see how all of these stats will evolve.

radio Radio is still No. 1 source for music discovery, study shows